It has been a great 5 weeks working with our 2 awesome mentors! I definitely would sign up again. What I liked the best from this experience was that both mentors were really willing to guide (not art direct) us through the process.
Today was the day we bring our hard work to everybody. We presented to the digital strategists, digital designers, and the Design team at Engine Digital. Cynthia and I collected the past 5 weeks of research and struggles, design mockups and user experience animation for the presentation. We only had 10 mins to pitch to the crowd, as if they were potential clients and persuade them to purchase this product. Our presentation went smoothly, which was great. Jaden’s group started with their brand story and the personal stories about mental health issues then eased into the design. Whereas we logically laid out our progress and revealed the solution at the end. There are strengths in both methods but as a Digital strategist pointed out it’s better to put a one line summary at the beginning of the presentation.
All of our audience were onboard with the web browser extension concept but we also realize we need to work on the design elements a bit more. “the design needs massaging” was one of the audience said. An other good point that was broad up was how the animated logo didn’t really served it’s purpose, and probably over spent time of perfecting the letter form. As a digital product, the most important aspect is how it looks as a favicon. Any lockup beyond that is less important than designing the interface. I am glad I presented with Cynthia, we were able to understand what each other were going to say next and finish each other’s unfinished sentences.
Through out the 5 weeks, I realize how important it is to be on top of schedule and communicate with team members. Over all the process went really well. I think I would sign up again for this project because it wasn’t like other interactive class where it was less open ended. I am very grateful both Simone and Matthew took the time to come to CapU for critiques (even when it was pouring rain outside, and they were smashed with projects.)
Here is some eye candy:
At the middle of Jaden and Rihan’s presentation, the office guardian (office dog), Jesse came into the room looking for donuts. He (?) caused a bit of commotion but unfortunately he left emptied pawed.